Snorting Breakfast

Here I was avoiding sushi, caffeine and soft cheeses during pregnancy. Little did I know I was actually consuming laced cereal every morning. The FDA sent a warning letter to General Mills about their Cheerios product. Apparently, the claim that the wonderful, familiar little o's can lower your cholesterol is against regulations and technically being marketed as a drug.
I had a feeling their brilliant marketing ploy might one day catch up to them. And even though I love Cheerios so much, I'm happy to see such a bold move from the FDA, who in my opinion have been very relaxed on some of the many bogus claims food companies have been making to sell their products.
I can only see this as a step in the right direction.
Food companies might stop 'tricking' the consumer with bright yellow stickers claiming their product is healthy because they have 'muti-grain'. The design of products might actually get cleaned up a bit. Not including Creatives might have to work a little harder to sell their products with more truth.
Plus, who's going to stop buying Cheerios because of a technicality?
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